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Head of Email Marketing

Kaunas, Kaunas, LithuaniaOperations

Job description

We, Orbio World, are eCommerce fanatics who love building D2C brands. You could even call us eCommerce experts, but you know - we think that 100M+ revenue a year is just the beginning.

Our Team of eCommerce and Marketing experts uses data-based strategies, innovative technologies, and global relationships to bring excellent brands to the market. We are always broadening our horizons and embracing initiatives to discover what we are capable of.

We seek a highly motivated and experienced Head of Email Marketing to join our Operations team. As the Head of Email Marketing, you will work with a highly motivated team, have freedom in decision-making and establishing processes and ensuring the success of Orbio products all around the globe.


  • Create and implement a comprehensive retention strategy to increase customer lifetime value, reduce churn, and improve customer engagement and loyalty;

  • Implement data-driven segmentation strategies based on customer behavior;

  • Analyze customer data and behavior to identify opportunities and challenges, and provide insights and recommendations to the leadership team;

  • Manage and optimize retention campaigns across multiple channels, including email, push notifications, and SMS;

  • Develop and monitor KPIs and metrics to measure the effectiveness of retention initiatives and identify opportunities for improvement;

  • Manage and lead a team of retention specialists providing coaching, training, and development opportunities to drive team performance and growth.

  • Work collaboratively with other departments to achieve common goals.

  • Stay focused and productive by taking a day off on your Birthday, working 2 hours shorter on Fridays, and working from home 1 day each week plus extra 20 days during the whole year;

  • Sharpen your knives in CXL trainings, Coursera, Skillshare, Audible subscriptions, take a book from the office library or order a needed one from anywhere, use your personal training budget whenever you need to visit some conferences, hear out inspiring guests’ lectures and so on;

  • Refresh or even reset in various group sports activities and events which we’ll cover for you and the team that is going with you. Use prepaid psychotherapist sessions if you see a need for your mental health uplift and keep yourself safe with personal accident insurance;

  • Reconnect through FIFA matches, learning events, knowledge-sharing talks, various team building events, quarterly team retreats, or workation trips like the last one in Armenia;

  • By the way, sharing is caring and we love to share our success and use it to make an impact. Orbio Kids, charity auction, Orbio Academy, donations to UE, and Lithuanian communities - there are dozens of ways to make a change.

  • Salary. From ±5000 Eur/month (gross), depending on individual experience.

Job requirements

  • 5+ years of experience in retention marketing, with a track record of increasing customer retention and engagement rates;

  • 2+ years of experience in a Management position;

  • Good understanding of P&L management;

  • Strong analytical skills: experience with Tableau/Maropost would be an advantage;

  • E-commerce expertise would be welcomed.